Lincoln has released the first 30-second ad spot for the 2013 MKS, with its seventeen intial seconds spent covering the era of Lincoln glory from 1922 to 1976. The ad almost feels like an apology for the MKS, as if the ad team really wanted to sell the 2013 MKZ but was assigned the penalty-box MKS and had their protestations silenced with, "Just make something!"
We think the MKS deserves a little more love than that.
Scroll down to see Lincoln's latest commercial for yourself.
Continue reading Lincoln goes back 80 years to sell the 2013 MKS
When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Caddillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.
As Forbes points out, if you're driving an orphaned nameplate, you just might be able to use that to your advantage when shopping for a new vehicle.
There has been a lot of discussion from industry analysts about who will replace Ford CEO Alan Mulally, but he's not the only CEO of a major American automaker that will eventually need a successor.
Dan Akerson, CEO of General Motors since shortly after its emergence from bankruptcy in 2009, told Automotive News in an interview that he hopes his successor comes from within the automaker's ranks, as opposed to bringing in an outsider. Candidates are said to include GM Vice Chairman Steve Girsky, North American head Mark Reuss and global product leader Mary Barra.
Interestingly, Akerson himself was imported from a private equity firm called The Carlysle Group, and he has indeed had to learn how the auto industry operates, as he told AN:
"This is the funniest industry. Most industries people are straight up with it. Here everybody slaps everybody on the back, you just got to make sure they don't have a knife with it."
Despite this acknowledgement, Akerson is still not one to pull punches. GM's CEO famously said of Ford's luxury brand, "They are trying like hell to resurrect Lincoln. Well, I might as well tell you, you might as well sprinkle holy water. It's over." And he's not backing down. "A little bit of holy water wouldn't hurt, I won't back off that."
If a rumored billion-dollar investment and a slew of heavily updated models is equivalent to "holy water," we'd say Ford must agree with Akerson's assessment.
Ford design chief J Mays tells Automotive News that the controversial grille design that debuted on the 2013 Lincoln MKZ at the New York Auto Show won't necessarily be pasted onto the front of every Lincoln model. Mays means something quite specific, though: the perimeter of the grille and headlight form will remain, but the "grille texture" - the horizontal lines on the MKZ - could be reworked on other models.
Says Mays, the split-wing outline "is what makes a Lincoln." But with Lincoln commencing "a pretty long year journey," his comments to AN give his design team latitude while the brand seeks its new, younger consumers instead of being "trapped" into one grille style.
It's an interesting position to take - allowing the possibility of different faces - when the brand only has four models (we're not including the aging stepchild Navigator in this discussion) and is devoted to rebranding itself and making an impression among groups who haven't paid attention to it in some time - if ever. Of course, Mays isn't saying that other models won't have the MKZ grille, but we look forward to seeing how this plays out.
If you've attended major international auto show in the U.S. this season, you've likely seen this car: Edsel Ford's 1934 Model 40 Special Speedster. We first saw it at the Monterey Concours d'Elegance last August, then again in January at the Detroit Auto Show. It is, frankly, a most beautiful specimen, and since we hadn't yet taken the opportunity to capture it with our own lenses, New York seemed like the perfect place to hold an impromptu shoot.
The Speedster has a very long history going back to 1932 when Edsel Ford, then president of Ford Motor Company, returned from Europe and asked design director E.T. Gregorie to pen a sports car similar to the ones he saw running around Europe. It started out as a 1934 Ford, but was radically altered to make a low slung, two-seat sports car with technology that wouldn't appear on production Fords for many years. It originally weighed 2,100 pounds and was powered by a 75-bhp Model 40 flathead V8 that was later replaced by a 100-bhp Mercury V8.
Edsel Ford enjoyed the car until his death in 1943, at which point the car began a journey of many ownerships, ultimately vanished and then resurfaced in 1999 when it was sold to a collector for $1.76 million. When the collector died, the Speedster was given to the Edsel and Eleanor Ford House who oversaw a complete restoration of the car. It now travels the auto show circuit, on display in a place of honor within the Lincoln display.
Continue reading Edsel Ford's 1934 Model 40 Special Speedster
The 2013 Lincoln MKZ has made its long-awaited debut at the 2012 New York Auto Show. In an effort to further distance the model from the very successful Ford Fusion, the MKZ now wears a more aerodynamic and distinctive shape, complete with a new interpretation of the family's split wing grille. Max Wolff, the Lincoln design director, says the grille is supposed to invoke the image of an eagle descending on its prey, though we see more splattered butterfly in the fascia. Still, the smallish, adaptive headlight arrays and contoured hood are a huge step forward for this luxury sedan.
Out back, massive C pillars dominate the design's posterior, though the clipped tail and handsome trunk deck give the vehicle plenty of identity. Inside, the 2013 MKZ is beautifully executed as well, with attractive interiors and a clean center stack design made possible by the lack of a traditional gear selector.
The sedan will debut with a total of three driveline options, including a 2.0-liter EcoBoost four-cylinder good for 240 horsepower and 270 pound-feet of torque as the base engine. A 3.7-liter V6 is also available with 300 horsepower, while fuel-economy minded buyers can turn toward the MKZ Hybrid with its 188 horsepower 2.0-liter four-cylinder engine and electric motor. So far, no EPA estimates are available for the hybrid, though the four-cylinder is expected to fetch 22 mpg city and 33 mpg on premium fuel. Expect to find front-wheel drive and all-wheel drive variants, with both non-hybrid models relying on a six-speed automatic gearbox to put power to the wheels, while the electrified four-door makes use of a CVT. Hit the jump for the full press release.
Continue reading 2013 Lincoln MKZ is a big step in the right direction
New York Auto Show, Chevrolet Camaro 1LE, 2013 Ford Explorer Sport
Episode #276 of the Autoblog Podcast is here, and this week, Chris, Zach and Dan cover the known knowns so far at the New York Auto Show, the Chevrolet Camaro 1LE, and the 2013 Ford Explorer Sport. Your questions and comments power the end of the 'cast, and for those of you who hung with us live on our UStream channel, thanks for taking the time. We've embedded our Q&A module after the jump for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #276:
New York Auto Show kicks off this week
Chevrolet Camaro 1LE
2013 Ford Explorer Sport
In the Autoblog Garage
2012 Toyota Prius V Five
2012 Subaru Impreza
2012 Mini Cooper Countryman S
Hosts: Dan Roth, Chris Shunk, Zach Bowman
Runtime: 01:17:04
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Ladies and gentlemen, this is the 2013 Lincoln MKZ, which Ford hopes will turn around its stagnant luxury brand. Based on the MKZ concept vehicle that was revealed in January at the Detroit Auto Show, the production version looks largely unchanged except for practical concessions like visible door handles and larger side mirrors. Whether or not the new look, described by Lincoln Design director Max Wolff as "elegant simplicity," will resonate with buyers remains to be seen, but it has the Autoblog team split right down the middle.
Where the 2013 MKZ sets itself apart most from rivals are its suite of driving and safety technologies.
We're all in agreement, however, about the improved interior design, especially the Push Button Shift gear selector that makes for a smooth, uncluttered center console. The MKZ will of course be available with SYNC and MyLincoln Touch, which are complemented by a large 10.1-inch LCD instrument cluster and 8-inch center touchscreen. The interior is covered wall-to-wall in leather, real wood trim and metal accents, and Active Noise Control, which cancels out offending audibles, is standard equipment. Optional is a unique 15.2-foot Retractable Panoramic Roof that takes sunroofs to the extreme.
Three powertrains will be available for the MKZ at launch. Standard is a turbocharged 2.0-liter EcoBoost four-cylinder engine producing 240 horsepower (on premium fuel) and 270 lb-ft of torque while returning 22 mpg city / 33 mpg highway. More power is available via a 3.7-liter V6 generating 300 hp and 277 lb-ft of torque, which returns 18 mpg city / 26 mpg hwy. The MKZ Hybrid is also back offering a combined output of 188 hp from its 2.0-liter four-cylinder and electric drivetrain. EPA estimates aren't available for the MKZ Hybrid, but Lincoln says it should remain America's most fuel-efficient premium sedan. All-wheel drive is an option for both non-hybrid models, which also receive six-speed automatic transmissions and paddle shifters, while the MKZ Hybrid is front-wheel-drive only with a CVT.
Where the 2013 MKZ will set itself apart most from rivals are its suite of driving and safety technologies. First up is Lincoln Drive Control, which effectively coordinates every system on the car to continually refine the ride and handling in real time. The most interesting of these systems is the Continually Controlled Damping suspension system, which offers normal, comfort and sport modes and activately adjusts the dampers up to 50 times per second.
As for safety, the MKZ may set a new benchmark for the number of sensors onboard. There's a mono-vision camera integrated into the rearview mirror to read lane markers on the road, radar sensors for the adaptive cruise control and active Collision Warning with Brake Support, and more short-range wide-angle radar sensors for help with parking and backing up. The MKZ will also class-exclusive inflatable second-row seatbelts that compliment the eight airbags located elsewhere around the vehicle.
We're very eager to see the 2013 Lincoln MKZ in person at the New York Auto Show this week, so until we can bring you our own in-person live shots, take a look at the gallery above and scroll down for Lincoln's official press release.
Continue reading 2013 Lincoln MKZ shows final form for production
We've been showing you spy photos of a prototype 2013 Lincoln MKZ sporting a very large retractable roof for months now, and today, the automaker has pulled back the curtain on this very unique feature.
While giant sunroofs are nothing new, the retractable panoramic roof that will be available for the 2013 Lincoln MKZ covers 15.2 square feet, which Lincoln says makes it one of the largest retractable glass roof panels in a production sedan. We can't think of any larger than that, though manufacturers usually don't supply the square footage of their sunroofs. Bonus points, then, for whoever can name a larger one in the comments.
Lincoln says it takes two motors just ten seconds to either open or close the roof, which rides along parallel rails located on the outer edges of the roof and along each side of the rear window. When fully retracted, Lincoln says the opening is about two-feet deep and two and a half feet wide.
That's all we know until the production 2013 Lincoln MKZ debuts next week at the New York Auto Show, but we're fairly certain this special roof will be optional equipment and likely pricey. We'd also be surprised if the automaker's marketing team didn't give it a more catchy name like "PanoScreen" or "MyLincoln See."
Scroll down to see video of the MKZ's retractable panoramic roof in action.
Continue reading 2013 Lincoln MKZ reveals its extra large panoramic roof
The buzz around the 2013 Lincoln MKZ has centered around two questions: what will it look like and what will its retractable roof look like. Even though its expected unveiling at the New York Auto Show is a few weeks away, we still have little info on its looks, although the Detroit concept clearly telegraphed what we should expect. We have got our first impression of how the sliding roof looks in action, though.
It's been compared to the sliding roof on the Porsche 911 Targa (and we hear that Lincoln is using the same supplier, Webasto), but whereas the Porsche's roof panel slides underneath the rear glass, the MKZ has external tracks along the roofline that enable its glass toupee to rise and slide aft.
Our spy photogs say that although this roof is only retracted to a halfway position (probably due to the opaque camo that would eliminate all rear vision on the prototype), the real deal will slide all the way back.
Other rumors suggest an eight-speed transmission and a system to create engine sounds through the car's speakers for a livelier cabin atmosphere.
