Our sister site, AOL Autos, just dug up one of the largest rebates we've ever seen on a new car. If, for some reason, you must have a Maybach before the brand ceases production altogether, you may in line to snag a tidy $100,000 rebate. Daimler previously let slip that the company will kill the ultra-luxury brand in 2013 and replace it with a new high-end Mercedes-Benz S600 Pullman. Given that Maybach models never exactly jumped off of the showroom floor, we're guessing the German automaker needs all the help it can get moving the Type 57 and Type 62.
Even with $100,000 off the sticker price, you'll still need a suitcase full of C notes to take one of these machines home. The entry-level Type 57 commands a $376,300 MSRP while the Type 62 starts at $427,700. Even at those prices, reports suggest the the company lost a staggering $500,000 on each and every model it sold. It's a wonder the marque stayed around as long as it did.
Sorry, Phillips de Pury & Company, but you guys evidently had no business auctioning this car at a sale of contemporary art. Because no matter what the dynamic rap duo of Kanye West and Jay-Z did to it, this 2004 Maybach 57 is, first and foremost, a used car. Clearly the art community has voted with its wallets - and decided that the vehicle's value is about what you could make if you parted it out. Frankly, that's sad.
For those that don't remember, the Maybach was heavily modified for use in the music video for the song "Otis," the Grammy Award-winning hit from Kanye's 2011 album Watch The Throne. Despite its overt ugliness, the car certainly has provenance. (Did we mention that the song won a Grammy?) We only hope that whomever ponied up the paltry sum of $60,000 for the "Otis" Maybach is either a real music fan or someone who goes on to resell it at Barrett-Jackson or another car auction where they know how to move the celebrity metal.
Be sure to check out our gallery of the "Otis" Maybach, and click past the jump to watch the music video.
Continue reading Jay-Z and Kanye's wrecked Maybach fetches just $60,000 at auction [w/video]
The memory of Jay Z and Kanye West laying waste to a $350,000 Maybach for the duo's "Otis" music video continues to bring a smile to our face. We're always fans of the Mad Max treatment on any vehicle, and taking a Sawzall and a cutting torch to a ludicrously expensive luxury barge remains the stuff of our twisted fantasies. If you've been wondering what ever happened to the zombie Maybach, wonder no more. What's left of the 'Bach is officially headed to auction, with the proceeds going to Save The Children, a non-profit charity dedicated to improving the lives of children around the world. In this case, the auction will benefit families in East Africa.
How much will the cannibalized Maybach fetch once the gavel falls? Early estimates say bids could reach as high as $100,000, or less than a third of the vehicle's total value pre-Otisification. Worth it? Well, we certainly won't tell you how to spend your cash, but if you're a fan of hip hop royalty and/or Save The Children, we're inclined to think so. Hit the jump to check out the video for yourself.
Continue reading Jay Z and Kanye West's gutted Maybach expected to fetch $100,000 [w/video]
Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CARreports Daimler lost somewhere around $500,000 on each and every one of them.
Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.
We can hardly blame them.
Mercedes-Benz will pick up the ultra-luxury slack with a new range of sedans based on the S-Class. Those bruisers will likely bow in 2013 just as Maybach turns out the lights for good.
When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.
That Daimler can't sell enough Maybach superluxury sedans to justify the brand's existence is the worst-kept secret in the entire automotive industry. The numbers don't really make a dent in what its competitors sell, and they are but a drop in the bucket of what the company moves as a whole. That's what's prompted Daimler to seek out more cost-effective alternatives to the current Maybach line, and what's reportedly forced them to move to shutter the brand in the near future.
So you'd think that the prices on buying a new Maybach would be dropping considerably as a result. And you may very well get your local Maybach dealer to cut one heck of a deal to get one of their limousines out of the showroom. But you wouldn't know it from the latest pricing updates released by Mercedes-Benz USA.
Instead of slashing their prices in an effort to turn a profit before shutting down the brand, Daimler has actually increased the MSRPs on 2012 models. Not by much, mind you - about $4,000 across the board (save the $1.38m Landaulet, which stays the same). Of course, that probably isn't enough to deter someone willing to shell out this kind of money from buying a Maybach. But the sheer audacity of raising the sails on a sinking vessel is certainly an interesting tactic to save the ship.
Continue reading Daimler increases prices on 2012 Maybach models
Toyota FT86 and Subaru BRZ, Chevrolet Volt fires, Maybach done, Jaguar XF Sportbrake, Cadillac diesel
Episode #258 of the Autoblog Podcast is here with Chris, Dan and Zach this week. Topics include the Toyota FT-86 and Subaru BRZ coupes, the investigation into Chevrolet Volt fires, Mercedes-Benz winding down Maybach, the Jaguar XF Sportbrake, and the possibility of diesel-powered Cadillacs. Your questions and comments power the end of the 'cast, and for those of you who hung with us live on our UStream channel, thanks for taking the time. We've embedded our Q&A module after the jump for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #258:
Toyota GT-86
Chevrolet Volt crash test fires
Maybach dead
Jaguar XF Sportbrake
Cadillac diesel coming?
In the Autoblog Garage
2012 Volkswagen Passat 2.5 SEL
2012 Land Rover Range Rover Evoque Coupe
Hosts: Dan Roth, Chris Shunk, Zach Bowman
Runtime: 01:13:54
Get the podcast
[UStream] Listen live on Mondays at 10PM Eastern at UStream
[iTunes] Subscribe to the Autoblog Podcast in iTunes
[RSS] Add the Autoblog Podcast feed to your RSS aggregator
We record Episode #258 of the Autoblog Podcast tonight, and you can drop us your questions via our Q&A module below. Check out our discussion topics or chime in to help determine what else the crew chats about this evening. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #258
Toyota GT-86
Chevrolet Volt crash test fires
Maybach dead
Jaguar XF Sportbrake
Cadillac diesel coming?
[UStream] Interact LIVE at UStream - 10PM Eastern on Monday, November 28, 2011
[iTunes] Subscribe to the Autoblog Podcast in iTunes
[RSS] Add the Autoblog Podcast feed to your RSS aggregator
According to an unnamed Mercedes-Benz source speaking with AutoWeek, the German automaker is killing off its Maybach line in 2013.
The unsurprising news comes after the brand was resurrected in 2002, but failed to meet sales expectations with its two core models, the Maybach 57 and 62. Further solidifying its fate, a deal with Aston Martin to aid in the development of future Maybachs fell through earlier this year.
According to the AutoWeek insider, the plan is to continue to sell both Maybach models through the end of 2013, after which the fifth-generation S-Class will go on sale. When that happens, three new variants of the S-Class will be available, including an all-new, range-topping S600 that brings back the Pullman moniker and may be better suited to competing with the likes of Bentley and Rolls-Royce.
According to an unnamed Mercedes-Benz source speaking with Autoweek, the German automaker is killing off its Maybach line in 2013.
The unsurprising news comes after the brand was resurrected in 2002, but failed to meet sales expectations with its two core models, the Maybach 57 and 62. Further solidifying its fate, a deal for Aston Martin to aid in the development of future Maybachs fell through earlier this year.
According to the Autoweek's insider, the plan is to continue to sell both Maybach models through the end of 2013, after which the fifth-generation S-Class will go on sale. When that happens, three new variants of the S-Class will be available, including an all-new, range-topping S600 that brings back the Pullman moniker and may be better suited to competing with the likes of Bentley and Rolls-Royce.
